For more information, please feel free to get in touch:  
Drop me a line: hello@hireduc.com
or connect with me on linkedin or twitter

About me

I am an User Experience Director & Interaction Designer with 15+ years experience designing for digital services, interactive applications, websites, commercials and print.

Currently I'm based in Amsterdam, working as User Experience Director at Nomads. Previously I was Senior Art Director at Jung von Matt Berlin. I started my career as a web-designer, developing websites in Flash 5 back in 2000.  

My experience in classic advertising as well the digital space allows me to concept quickly, work efficiently and act pro-actively.  
I love making things and I love to learn. This results that my skill set it very broad and that I can take on many different roles: from creating concepts, designing, prototyping, coding and even project managing. However there is  nothing more that I enjoy than to work and build within teams.

I get excited about all gadgety things and all things digital. At the same time I really value the experience of old fashioned things like etching and printing things on paper. I love to run, but one fun part of it is of course tracking all data from my runs and synchronizing those with other data from my gadgets to analyze them. Finally I am a big gamer and as games teach us a lot about user experience – both bad and good ones – I am always happy to do research.

This portfolio represents a small selection of my latest and favourite work. For more information, please read my CV or view my linkedin profile.

Awards

Webby Awards Official Honoree | 2014

W3 Award Gold Gaming | 2013

Effie Gold, Cannes Bronze Lion, ADC Germany 2 x Bronze & 2x Merit, One-Show Interactive Merit, ADC of Europe Nomination, World Calendar Awards Bronze & 2x Merit, Kalenderschau Stuttgart Nomination | 2012

Cannes Silver Lion, Bronze Lion & 2 x Shortlist, ADC Germany Bronze, Eurobest Gold & Bronze, Die Klappe Merit, Cristal Award Grand Prix | 2011

Effie Silver | 2010

Cannes Silver Lion & Shortlist, ADC of New York Gold, One Show Bronze Pencil & Merit, ADC Germany Bronze, NY Festivals 2 x Gold, Viscom Digital Signage Award, POPAI D-A-CH Award, Out-of-Home Innovation
Award, Eyes and Ears Award | 2009

One-Show Merit, ADC Germany 2 x Merit, Golden Award of Montreaux Gold, Eurobest Shortlist, Moebius Award, Cresta Award Winner, Die Anzeige Bronze, ZMG Award | 2008  

ADC of New York Distinctive Merit, TDC of New York Judges Choice & Certificate of Typographic Excellence, ADC Germany Talent of the Year & Gold, Red-Dot Best of the Best Award, DDC Silver | 2007

Red-Dot Junior Award, World Calendar Awards Gold & Silver, Internationale Kalenderschau Bronze, Designpreis Deutschland Honoree | 2006

Berliner Type Gold, ADC Germany Silver, ADC of Europe Shortlist,  British D&AD in Book, Cresta Award Winner | 2004

Selected clients

Proctor & Gamble, Pampers, Max Factor, Head & Shoulders, Pantene, Clairol, DKMS, Sony Playstation, Guerrilla Games, SKINS, Amnesty International, Mercedes, adidas, Deutsche Post DHL, NBC, 13th Street, Sci-Fi Channel, Sparkasse, Berlin Airports, Hainan Airlines, Emirates, Lufthansa, Henkell & Söhnlein, Eckes-Granini, Siemens, Mitsubishi

Press, Publications & Exhibitions

Sushi 10 & 15, Adformatie, New York Times Magazine, Süddeutsche Zeitung,  Deutscher Designer Club, Red Dot Design Museum: Part of the permanent Exhibition, Mori Arts Center Tokio, German Embassy Brussels, Spielbank Wiesbaden, Museum Wiesbaden, several Award Annuals and Blogs