All over the world, innocent people are being persecuted. The International Society for Human Rights wanted to create awareness for this fact. So we decided to start a radio campaign with the most personal radio ads ever to let people experience how it feels like to be innocently persecuted.
We transformed a van into a mobile pirate radio station and installed broadcasting equipment. This allowed us to hack into the frequencies of Berlins's five most popular radio stations. We interrupted the program of nearby drivers with a fake newsflash – and made them think they were the subject of a police manhunt by describing their very own characteristics: for example their clothing, hair, car license plate, location etc.
To involve even more people we targeted them not only in their cars, but also in many more places all over the city.
After giving our victims a brief scare, we approached them and revealed our cause: "This is what it feels like to be innocently persecuted. All over the world countless people are facing this injustice. Support International Society for Human Rights in the fight against oppression – on ishr.org."
Creative Directon: Marius Lohmann, Max Millies
Art Direction: Duc Nguyen
Copywriting: Nicolas Linde
Agency: Jung von Matt
Client: International Society for Human Rights ISHR/IGFM